DOG SPA & GROOMING

outside paws and anchor


THE PAWS & ANCHOR DOG SPA EXPERIENCE

Located in the middle of downtown Bradley Beach, across the street from the train station and beautiful Riley park, you can find the teal-colored building of Paws & Anchor. As soon as you walk in, you can see the delightful boutique retail and may even see some dogs on the grooming tables getting their haircuts. The salon is bright and clean with a nautical touch, inspired by our proximity to the ocean 6 blocks away. (Feel free to visit the beach before or after your appointment; and when it's off season, it's dog friendly! Dog Beach Info ). Transparency is important to us. There are no cages or hidden rooms. The layout is simple, an open-spaced feel with half-walls and half-doors separating stations, and a tub room in the back that you can see through the windows. (Tours are available upon request, and booked at the beginning of open hours.) Throughout the salon are boat cleats for leashes, and dog beds. We are proudly cage-free, but do not let the dogs interact for safety reasons.

inside

brody

After you and your furry family-member is checked in and your contact number is confirmed, the groomer will come to greet you and review the details of requested services. If getting a haircut, feel free to bring reference pictures and take your time reviewing the type of style you are looking for. If you are unsure, the groomer would be more than happy to make some suggestions or have the freedom to try something new and cute. Paws & Anchor specializes in modern pet styles and never chooses to just shave a dog short. We enjoy creating cute, manageable, fluffy modern styles on dogs that go far beyond one length shaved all over. Once the pet parent leaves, the usual dog behaviour is to relax and to give our staff the "what's next" look and courisly turn to explore the salon. We like to let them have a little time to acclimate and sniff around to create confidence in their environment and a positive experience. The next stop is our tub room. We use top of the line equipment. Our tubs include ramp and step stools for larger dogs to comfortably get in them. All of our professional dog bathing tubs adjust to the height of the dog and feature cushy mats on top of the grates so that the dogs have a soft surface to stand on and the water can still run under them. We always use safety grooming loops which we do not pull and tighten on the dog. Our hot water heater is set so that it can never get too hot. Harness-style grooming loops are used for brachycephalic breeds (like pugs and french bulldogs) or dogs with trachea issues (upon request or medical issue). The products we use are natural (ingredients to be naturally derived if they are either naturally occurring raw materials or are adapted from naturally occurring plant- or mineral-based raw materials), are made in the U.S.A., contain NO Sulfates, Parabens, or Phthalates, and are the best of the industry. We employ Isle of Dogs and iGroom brand products for most services and have Tropiclean's OxyMed Hypo-Allergenic Oatmeal Shampoo with OxyMed Medicated Oatmeal Treatment Ultra Soothing Cream moisturizer treatment process available for sensitive skin upon request. After the shampoo is massaged into the coat, we follow the process with a conditioner massaged and brushed through the coat. We are strong believers in the need for conditioning the coat, and never skimp on products. Conditioner assists to revive dry skin, help dead coat and shedding to come out, and prevent matting by conditioning the hair strand to be less scaley (where it can grab other hairs and tangle). This is very important for many breeds because the oils in skin normally condition the coat, and curly and wavy hair has an especially hard time coating the hair strand versus straight hair. Our furry friends may also experience some of our many available spa upgrades at this time including: teeth brushing and breath treatment, blueberry facial with steamed warm towel, de-shedding treatment, nail filling, mobility mud soak for sore joints, or a deep conditioning treatment with professional canine massage. Temporary pet hair color is even an option!

brody and diego

After the wet bathing process is finished, and we have triple rinsed all product from the coat, the ears are cleaned with a cleaner formulated for dogs and works as a stringent to remove any possible moisture that may have gotten in the ears. We have this order of operations to help prevent ear infections. (Let us know if your pet has a medical issue prone to ear infections and we can take the extra step to put cotton in their ears as a further measure of prevention and add such information to their profile notes.) Paws and Anchor also has a strong policy against, and never uses, dangerous cage dryers that can potentially harm animals. All pets are hand-dried with towels and cool air hand dryers after their bath. Thereafter, the service may move to the grooming table for brushing, nail trimming or filing, and possible haircutting pending the requested services and breed type. The grooming tables also adjust to the dogs height and even lower to the ground for large breeds to keep them at ease. The table includes a black mat to help the pets feel comfortable on a softer surface. All dogs are thoroughly brushed through, all over their bodies until a comb can go through their entire coat without getting stuck. Any matting, shedding or impacted coat is removed. We do not use pungent chemical perfume sprays on the dogs, and typically use natural Isle of Dogs Coature No.62 Evening Primrose Dog Conditioning Coat Mist as a finishing spray (unless they have sensitive skin or requested to omit). The grooming is completed with a fresh bandana or bow. Positive reinforcement is given during the entire grooming process. The dogs enjoy being talked to and pampered and give plenty of affection and individual attention. Breaks are given as needed, treats are available, and toys are shared to create a good experience. (Just let us know if your pet has any allergies.) Once the service is complete, they are happy to lay on a dog bed to wait for their parents, or have fun sniffing around for a few minutes until pick-up. We also often use this time for spoiling them for a good job and taking beauty shot pictures of them. They are feeling fantastic after and their fur is shiny, smooth, soft and smells great!

waiting

We provide individual care, and will call you as soon as your pet's services are almost complete, so they do not experience any potential stress waiting around for their pet parents at the salon. (Please specify at check-in: the best number to reach you and if a 15 minutes heads up is enough time for you.) Your pet will be working with or supervised by someone on the Paws & Anchor team during their entire service experience. Paws & Anchor has strong ethics and policies regarding the safety of your pet. Pets are never left alone and the staff never steps away leaving them unsupervised on a grooming table or in a bathing tub. We are educated and experienced professional pet stylists and hygienists, and artists in handling and animal behaviour. All of our groomers are internationally certified by a third party organization (IPG), and all of our staff have certifications from the most respected certifying bodies in the field.

Due to the nature of our unique individualized service model for each client, we ask pets to stay close by in the local area for prompt pick-up. This way we can continue to give our best service to each animal in our care and provide a cage-free, stress-free, safe and positive experience. If you live a little farther than our neighboring beach towns, or you are looking to enjoy our beautiful down-to-earth beach town, feel free to enjoy everything Bradley Beach has to offer. A walk on the beach or boardwalk is always rejuvenating, and there are a bounty of restaurants, stores, and establishments to enjoy up and down Main Street. Some of the local favorites are Bradley Brew Project , Fins Tropicali Grill, The Buttered Biscuit, Darcy's Tavern , Bamboo Leaf , Sojourn Shop , and Luna Verde Vegan Mexican Restaurant .


For more information on Grooming also see HEALTHY GROOMING ROUTINES & MATTING INFO 

DOG SPA & GROOMING SERVICES

THE SEA DOG

Bathing Services

dog

Our Sea Dog Bathing Services includes pet bathing and conditioning treatment, deep ear cleaning, full blow-out, complete body brushing and combing to remove dead coat or any tangles, and nail trimming. We also have many wonderful spa upgrade add-ons to choose from (see below). Our most popular are the First Mate Package (the ultimate pampering experience, and includes a Blueberry Facial, Teeth Brushing with Fresh Breath Treatment, and upgraded Nail Filling to the basic nail trim) and our De-Shedding Treatment (a multi-step process and specialized products to assist with shedding). Finishing touches include (optional) leave-in conditioning spray, bandana or bow. They feel wonderful after, are often dancing and spinning around when we are done, and there is nothing like cuddling up to the sweet smelling furry face of your best friend after our Sea Dog service!

We have a variety of specialty shampoos best suited to your particular dog and their individual coat type (see upgrades below). Our salon baseline choice products included in services [we employ iGroom Luxury Pet Beauty Care (Squeaky Clean Shampoo with Charcoal & Keratin Conditioner) and Isle of Dogs Coature No.62 Evening Primrose Dog Conditioning Coat Mist as a finishing spray] for most services and can offer other upgrade options. Our Squeaky Clean Shampoo gently cleans the toughest of grease and grime. It contains natural ingredients including chamomile extract, helping to soothe skin and promote healthy hair, rosemary extract stimulating healthy hair growth, and chia to add moisture and nourish hair. The Charcoal + Keratin Pet Conditioner can be used on all types of coats with just the right balance of rich body and weightless feel. It features pH-balanced bamboo charcoal to absorb minerals, toxins, impurities, and other harmful substances, leaving your pet’s skin stronger and healthier. Hydrolyzed keratin & vegetable proteins add excellent conditioning and moisturization to the hair and the charcoal detoxifies and restores the natural body. We also offer Whitening shampoos, Hypoallergenic Oatmeal Shampoo used with soothing Cream Rinse Moisturizer treatment, Degreasing shampoos, and Deep Conditioning treatments to moisturize dry hair and help loosen tangles. All of our pet salon products we use are natural, made in the U.S.A., contain NO Sulfates, Parabens, or Phthalates.

in tub

Our average Sea Dog bath is about forty-five minutes to an hour. Larger breeds and fluffy double coats typically take longer (we also have deshedding treatments available). We recommend a frequency of 2-4 weeks between baths for optimal healthy coat care (and pre-booking this frequency at the salon includes $5 off the next visit). If your dog sleeps with you or is allowed on your furniture, the two-week schedule is advised. 

Please call 732-775-7297 for further information, pricing quotes and details on how we can help your unique furry family member, or feel free to request an appointment online.

grooming

THE CAPTAINS CUT

Full Grooming Haircut Services

Our Captains Cut is our full service grooming with a haircut by one of our Internationally Certified Groomers. We love specializing in cute fluffy modern styles for dogs. The service includes a client consultation on styling, pet bathing and conditioning treatment, deep ear cleaning, full blow-out, complete body brushing and combing to remove any tangles, nail trimming, paw pad shave, sanitary clipping (where they go to the bathroom trimmed short and a clearing around the lower belly to prevent urine on the fur), and full haircut styled to best reflect their cutest form and what the pet parent is looking for. Finishing touches include (optional) leave-in conditioning spray, and we always finish with a complimentary bandana or bow. (For further details on the grooming process, see the Paws & Anchor Dog Spa Experience above.) We also have many wonderful spa upgrade add-ons to choose from (see below). Our most popular is the First Mate Package (the ultimate pampering experience, and includes a Blueberry Facial, Teeth Brushing with Fresh Breath Treatment, and upgraded Nail Filling to the basic nail trim). Just let us know the specifics that are best for your furry family member!

We have a variety of specialty shampoos best suited to your particular dog and their individual coat type (see upgrades below). Our salon baseline choice products included in services [we employ iGroom Luxury Pet Beauty Care (Squeaky Clean Shampoo with Charcoal & Keratin Conditioner) and Isle of Dogs Coature No.62 Evening Primrose Dog Conditioning Coat Mist as a finishing spray] for most services and can offer other upgrade options. Our Squeaky Clean Shampoo gently cleans the toughest of grease and grime. It contains natural ingredients including chamomile extract, helping to soothe skin and promote healthy hair, rosemary extract stimulating healthy hair growth, and chia to add moisture and nourish hair. The Charcoal + Keratin Pet Conditioner can be used on all types of coats with just the right balance of rich body and weightless feel. It features pH-balanced bamboo charcoal to absorb minerals, toxins, impurities, and other harmful substances, leaving your pet’s skin stronger and healthier. Hydrolyzed keratin & vegetable proteins add excellent conditioning and moisturization to the hair and the charcoal detoxifies and restores the natural body. We also offer Whitening shampoos, Hypoallergenic Oatmeal Shampoo used with soothing Cream Rinse Moisturizer treatment, Degreasing shampoos, and Deep Conditioning treatments to moisturize dry hair and help loosen tangles. All of our pet salon products we use are natural, made in the U.S.A., contain NO Sulfates, Parabens, or Phthalates.

Our average, the Captains Cut is about an hour and forty-five to two and a half hours. Larger breeds and curly coats like doodles usually do take longer (especially for the first visit). We recommend a frequency of 5-6 weeks between grooms for optimal healthy coat care and to avoid painful matting for your dog (and pre-booking this frequency at the salon includes $5 off the next visit). If closer to 7-8 weeks is preferred by the client, we recommend mini-grooms between appointments or shorter styles (less than 1/2" long) that are easier to maintain. Most dogs that require haircuts should not surpass 8 weeks between groomings (to avoid painful matting and undesirable shave-down haircuts), and require regular brushing at home. Every dog and breed/mix of breeds is different, so please consult the groomer and they would be happy to recommend the frequency of appointments for your dog and at home maintenance with tools and techniques. 

Please call 732-775-7297 for further information, pricing quotes and details on how we can help your unique furry family member, or feel free to request an appointment online. 

(Also see our Pricing Disclosure Policy for further information on service rates in our *GROOMING RELEASE FORM*)

BEACH BRUSH-OUT

We have options to help clients when their pet “doesn’t let me brush them”. Paws & Anchor offers 15-30 minute brush out appointments for clients to be scheduled on a weekly or bi-weekly basis. A Paws & Anchor groomer can also assist in recommending tools and brushing techniques to help. We are here to help provide options that ensure that their coat is maintained on a regular basis and avoid matting.

POSITIVE PUPPY PROGRAM

Paws & Anchor’s Positive Puppy Program is a training course combined with a frequent grooming schedule and/or "happy visits" (training with no actual grooming) to assist clients and new puppies in creating comfortable, positive and cooperative grooming experience for the rest of the puppies life. The program is individualized for each unique puppy, and was designed by certified dog trainer and groomer, Nicole Kienlen CPTD-KA, owner of Paws & Anchor. No Dog is born knowing how to be groomed. It is a responsibility of Pet Parents to ensure Professional Groomers teach and train them to to be groomed. Even the touching of tails, paws and faces is not normal in the dog animal world, and doing so with tools and machines never seen before, is even more foreign. Our "Positive Puppy" Grooming Program trains the puppy to have a positive association with the new equipment, tools, environment, handling and the full professional process that is all very different from home life. Our goal is to train dogs & puppies to have comfortable lifelong grooming experiences. Ask our groomers for more details on the program!

PRIVATE APPOINTMENTS FOR SPECIAL-NEEDS PETS

Special Private appointments are available at Paws & Anchor after hours with one-on-one attention. These appointments are great for sensitive pets, pets with medical issues, cat grooming, anti-social pets, new puppies, and rehabilitation to the grooming process. They are booked with an Assistant to help hold and comfort the pet and are scheduled after hours with no other animals will be at the salon. (Note, these high-demand appointments book in advance, and are available after 3pm on Sundays, Mondays and Tuesdays, and incur additional fees.)

FABULOUS UPGRADES AND SPA SERVICES

The First Mate Package -  16.50 ($30 Value)

Our "First Mate" Package is our most popular service upgrade, full of the ultimate pampering experience and includes a Blueberry Facial, Teeth Brushing with Fresh Breath Treatment, and upgraded Nail Filling to the basic nail trim. See below for more service details on each part of the package!


Blueberry Facial - $6.00

Every pup loves our blueberry facial spa treatment! They love having the natural blueberry creme soap gently massaged into their face. It smells great too! This lightly foaming facial cleanser soothes and balances the skin. This mild, concentrated formula has natural exfoliating activity and gently hydrates. The refreshing blend of vanilla and blueberry effectively removes dirt and tear stains, but it will not irritate eyes. We follow up the face massage with a soothing warmed damp towel wipe-down from our spa towel warmer.


Teeth Brushing with Fresh Breath Treatment - $12.00

The Teeth Brushing with Fresh Breath Treatment upgrade is a two-step service that uses all natural pet-safe dental products to help remove plaque, and prevent tartar formation. We use Vet's Best Gel Toothpaste applied with a small child size seahorse toothbrush. It is Made in the USA, and is formulated by veterinarians with natural ingredients. These ingredients, including neem oil, grapefruit seed and aloe, help keep your dog’s breath fresh and teeth healthy. The toothpaste formula also has both antibacterial and antifungal qualities. We follow up the Teeth Brushing with an Oral Care Breath Foam treatment made by Tropiclean. The Fresh Breath Oral Care Foam quickly freshens breath, while supporting a healthy enamel, a bright smile, and clean teeth. It's a natural formula made for dogs, that helps freshen their breath and fights bacteria that causes bad breath. For optimal dental health your pet should receive regular oral care at home to promote periodontal health and overall wellness, and see your veterinarian regarding full dental cleaning as needed. We have a variety of pet dental products and chews available to take home in our boutique as well.


Nail Filing Upgrade - $17.00 or $12.00 with a bath or groom

Our nail filing service is an upgrade to the basic nail trim included in our bathing and grooming services. Routine trimming (every 2-6 weeks) will prevent the quick from growing out too long, and nail filing can safely get your pet's nails even shorter. (The quick is a blood vessel that runs through the nail, and limits how short you can trim the nails.) The service also soothes the edges of the newly cut nail to help prevent scratching their humans.


De-Shedding Treatment - $20-$40 (pending size & coat type/condition)

Our De-Shedding treatment is a service upgrade that includes a multi-step process and specialized products to assist with shedding. We use TropiClean Lime and Coconut Pet Shampoo & Deep Coat Conditioning treatment with Omega 3 & 6, which nourishes their skin to effectively reduce shedding and provide a deep refreshing clean. Pomegranate and awapuhi help remove excess hair and eliminate tangles, while oatmeal and coconut keep their skin and coat healthy and happy. The treatment includes a full brush-through with the deep conditioning process in the tub to release the undercoat and loosen the dead coat (pomegranate and cocoa butter conditioning ingredients also replenish your pet’s natural moisture balance) and extra time for the blow-out and brushing services. The coat will be smooth and clean, begging for a belly rub! Monthly bathing with de-shedding treatments, and a diet with omega 3 oil supplements are recommended for optimal quality of life for our fluffy shedding friends (and the humans they live with).


Speciality Shampoos & Deep Coat Conditioning Treatments - $3.00 and up, each

We have a variety of specialty shampoos best suited to your particular dog and their individual coat type. Beyond our salon baseline choice products included in services (we employ iGroom Luxury Pet Beauty Care: Squeaky Clean Shampoo with Charcoal & Keratin Conditioner, and Isle of Dogs Coature No.62 Evening Primrose Dog Conditioning Coat Mist as a finishing spray for most services), we can offer other upgrade options, such as Whitening shampoos, Hypoallergenic Oatmeal treatments (Tropiclean's OxyMed Hypo-Allergenic Oatmeal Shampoo with OxyMed Medicated Oatmeal Treatment Ultra Soothing Cream moisturizer treatment process available for sensitive skin), Degreasing shampoos, and Deep Conditioning treatments brushed, massaged and soaked into the coat (We use Isle of Dogs No. 51 Heavy Conditioner.

It combines Evening Primrose Oil with botanical extracts of aloe, rosemary, and lavender, creating a rich, saturating conditioner that strengthens hair, soothes skin, and improves elasticity. It’s ideal for dry skin and long hair that needs detangling and added moisturizing. The unique formula is heavy enough to drape the coat without causing separation or oily look for finer coats. It also smells amazing!) to moisturize dry hair and help loosen tangles.


Mobility Mud Soak - $10.50

Our Mobility Mud Soak, using Madra Mór Canine Spa Treatments, is highly recommended for our geriatric, sore or injured canine friends. The Mobility Mud is a refreshing blast of energy, promoting circulation and easing minor aches & pains! It is an all-natural canine skin and coat cleanser enhanced with peppermint and menthol for cold therapy penetrating pain relief, helping to stop itching and promote healthy circulation. Your dog will love the cooling sensation when you massage Mobility Mud into his skin. Menthol can act as a local anesthetic that simulates nerve receptors in the skin to relieve pain and stop itching. Mobility Mud is made with fine, nutrient-rich, hypoallergenic clay and a line-up of powerful, nourishing ingredients to form a creamy, mousse-like texture that also includes Aloe Vera Whole Leaf Dried Powder, and Rice Bran Oil (Omega Fatty Essential Acid Rich in Vitamin E). We've used it on our own sore joints and it's an amazing treatment!


Paw Fizz Spa Treatment - $7.00

Our Paw Fizz Spa Treatment helps stop paw licking and soothe irritated paws. In the bathing tub we prepare paw soaking tubs and dissolve Warren London Warren Deep Cleaning Paw Fizz Tablets. The paws soak for 5 minutes while we give a back rub massage so they stay comfortable soaking. The spaw treatment helps eliminate paw irritation as the natural tea tree oil fights fungus, bacteria, and allergens that irritate paws and cause itching and licking. It leaves the paw pads clean, and fresh from dirt and germs that are accumulated during walks and everyday life. The Conditioning seaweed extract ingredient helps soothe, moisturize, and hydrate paw pads, leaving your dog's paws clean, conditioned and comfortable.


Poop Deck Maintenance - $16.50

Our gland expression service is performed in the tub prior to any bathing to properly clean their rear thereafter. Most dogs naturally express their anal gland when they deficate and do not require the service, but if you know your dog has a issue with them (scooting or medical history), be sure to request this service from your groomer.


The Punky Pirate: Semi-Permanent Temporary Pet-Safe Hair Dye - $35.00 and up for multiple sections/colors

Our creative grooming options are great for pets who love getting attention. They are pampered throughout the process. The products we use are non-toxic and specially formulated for pets. The ingredients in our products are vegan, cruelty-free and contain no animal-related materials. All materials are FDA-approved for use on cosmetic and food products, as some of the ingredients are food grade as well. We have a variety of colors to choose from. Our classic option is a splash of color (ombre is available too) on the ears, tail, or paws (or combination)! Brightly colored mohawks are a popular option as well. The possibilities are endless, we have even done rainbow dogs and hearts on dog bellies! Be sure to book this fantastic service add-on in advance to allow extra time to be alloted in the schedule, and the groomer will discuss options and share color samples at your appointment check-in.


The Tattooed Sailor & Mermaids Treasure Accessories: Temporary Tattoos / Ear Bling / Feather Extensions - $7.00

We have a variety of fantastic add-on accessories to help your pet shine! Our Temporary Tattoos come in a variety of stencils and colors tochoose from and are applied with washable non-toxic pet paint that isveterinarian-tested and approved. We'll make your best friend sparkle withDoggie Ear Bling using swarovski diamonds, applied with non-toxic glue tothe ear tip. For our fluffier friends, we also have amazing feather furextensions for anyone who wants to add some style to their dog!


Full Pawdicure with Pet Nail Polish: $27.00 / or $22.00 with a Sea Dog bath or Captains Cut groom

For the ultimate Pawdicure experience we recommend our full service nail salon services with Pet Nail Polish. This service includes nail trimming, followed by our nail filling service upgrade to get them as short and smooth as possible. For the finishing touch we have many pet nail polish colors to choose from. The Pet Nail Polish products we use are non-toxic, water based, odorless and fast drying.


Deep Fur Massage (using a gentle soothing technique) - Coming soon!

Contact Us

We look forward to hearing from you

Location

Find us on the map

Our Regular Schedule

Private Grooming and Cat Grooming appointments are available After Open Hours on Sundays, Mondays & Tuesdays

Paws & Anchor Storefront

Monday:

11:00 am-3:00 pm

Tuesday:

11:00 am-3:00 pm

Wednesday:

10:00 am-7:00 pm

Thursday:

10:00 am-7:00 pm

Friday:

10:00 am-7:00 pm

Saturday:

10:00 am-7:00 pm

Sunday:

11:00 am-3:00 pm